Greetings, Fleet Superstars!
As we emphasized during Pedestrian Safety Month, fleet drivers carry a crucial responsibility to protect all road users. But their role extends far beyond accident prevention—it directly shapes your company’s brand. Whether navigating busy city streets or delivering goods on highways, every driver represents your business with every mile. Safety isn’t just about avoiding incidents; it’s about fostering trust, professionalism, and responsibility with each interaction.
The lessons from Pedestrian Safety Month remind us that safety is a shared responsibility, but for fleet drivers, this responsibility comes with additional weight. Fleet drivers are the face of your company, and their behavior on the road can make or break your reputation.
When drivers follow the K + V + A = B™ equation—Knowledge + Values + Attitude = Behavior—they develop positive driving behaviors that reflect the core values of your organization, building trust with both customers and the community. Every mile driven becomes an opportunity to demonstrate professionalism and accountability, reinforcing your company’s commitment to safety and excellence.
Here are practical tips for both fleet managers and drivers to align driving behaviors with company values and keep safety at the forefront.
Fleet Managers: Build a Culture of Safety
- Screen and Select Drivers with Care
Use driving records as a tool to identify safe drivers. Look for clean records, and screen out candidates with high-risk violations. - Knowledge is Key—Provide Ongoing Training
Incorporate NTSI’s SAFER training principles to sharpen your drivers’ skills regularly. Drivers need more than technical know-how—they need knowledge to identify risks on the road. - Encourage Positive Values with Driver Monitoring
Use in-vehicle monitoring systems and apps to gather data on driver behavior. Use this information for coaching sessions to reinforce your company’s safety values. - Foster a Positive Attitude toward Safety
Hold regular safety meetings and celebrate drivers with excellent performance. Reinforce that driving SAFER is more than avoiding accidents—it’s about representing the company’s values in every interaction.
Fleet Drivers: Develop Strong Driving Habits
- Know the Road, Know the Rules
Keep your knowledge up to date on traffic laws and vehicle operation. The more you know, the better you’ll be able to respond to unexpected situations. - Adopt Values that Prioritize Safety
When you’re driving, your actions reflect not only on you but on your company. Take pride in being a responsible and respectful road user. - Maintain a Positive Attitude Behind the Wheel
Stay calm and focused, even in high-pressure situations. A positive attitude can make the difference between safe driving and reckless behavior. - Practice Preventive Maintenance
Check your vehicle before each shift. From tire pressure to fluid levels, regular inspections prevent breakdowns and keep you and others safe. Safety is your GOAL, so Get Out And Look! - Keep a Coaching Mindset
Use feedback from monitoring tools or supervisors as a chance to improve. Continuous learning helps build safer habits and ensures you are always at your best.
SAFER Drivers = Stronger Business
NTSI Fleet believes that Knowledge, Values, and Attitude align, SAFER driving behaviors follow—and that makes a difference not just for safety, but also for business success. A fleet known for responsible driving builds trust with customers and communities alike. On the other hand, poor driving behavior can result in costly accidents, increased insurance premiums, and reputational damage.
Let’s carry forward the momentum from Pedestrian Safety Month by keeping safety and professionalism at the forefront. How your drivers behave today will impact how your company is seen tomorrow—make every mile count!
Stay safe!
